Give Me 3 Minutes, I'll Give You The Truth About The Role Of Programmers in Marketing

Here's a curious post from the American Express Forum on how programmers could write an error message and their role in marketing.

Case in point: I’ve worked closely with a well known software firm that spends millions on marketing programs that do a very good job of convincing consumers to buy their products. Once those products are in the hands of customers, however, that marketing spend ends. But the conversation has just begun – the customer not only installs the software, he or she then interacts with the product again and again, often multiple times a day.  And sometimes the customer sees an error message.
And while the software company doesn’t see it that way, that error message is marketing.  Unfortunately, that message is written by a programmer, and it fails to do anything but irritate the customer.
So my American Express Programmer friends, are you listening to what people in the company are saying?

Today, Internet Marketing is focused on Data Analytics - Facebook Insights, Google Analytics and Wordpress. The list goes on and on. As a programmer, magagamit mo yung skills and tools na alam mo para maintindihan kung papaano ito nagwo-work, papaano ito babaliin at kung papaano ito gamitin para dumami ang leads, customers o followers.

In Google Analytics, programmers can understand the flow of visitors. In websites, they can add landing pages to make visitors stick around much longer. In various tools, apps and online platforms, programmers can test which ones can promote a product better.

I have read this post from Seth Godin’s blog about what programmers want to know about marketers. This might help programmers who wants to take the plunge into marketing.

  1. Marketing is not rational. Programming is. Works the same way every time. Marketing doesn't, almost in a Heisenbergian way. If it worked before, it probably won't work again.
  2. Marketing is even more difficult to schedule than bug fixes. Marketing expenses are easily timed, of course, but the results are not. That's because there's a human at each end of the equation.

  3. Most marketers have no clue whatsoever what to do. So we do unoriginal things, or stall, or make promises we can't keep.
  4. Just because Sergey is both a brilliant programmer and a brilliant marketer doesn't mean that all brilliant programmers are good at marketing.
  5. People often prefer things that are inelegant, arcane or even broken. Except when they don't.
  6. Truly brilliant coding is hard to quantify, demand or predict. Same is true with marketing.

  7. There is no number seven.
  8. Unlike mediocre programmers, mediocre marketers occasionally get lucky. When they do, they end up with a success they can brag about for a generation. But that doesn't mean they know how to do it again.
  9. Just because some marketers are dorks doesn't mean your marketer is a dork. Some programmers aren't so great either. Be patient.
  10. Without marketing, all your great coding is worthless. Push your marketer to be brave and bold and remarkable. Do it every day. Your code is worth it.

Now live a marvellous life,

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1 (mga) komento:

  1. Hey,
    i'm new registered here, i'd like to say thanks to all the mods here,
    i have read a lot here and they helped me a lot.
    Many thanks,


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