Quick!
Lesson 3 is now available! Read it and share it:

How to Craft Your Hero Gift

Even Ellen Degeneres Shares her Thoughts

Look at What Oprah Says

Quora, you first heard of her in Tron:Legacy. But it's really a website where people ask other people questions and get detailed answers and mostly ARGUMENTS. Not the mad kind, the intelligent - I studied in university vs I studied in the university street corners kind of thing.

Here's the question and here's my answer:

Quora_answer

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Answering a survey in Quora

See what people are saying about the new set of lessons that teaches the mistakes people commit in online marketing plus how to actually approach it correctly so you can earn online CONSISTENTLY.


May Sixto
Jomar, your second lesson in this OMC2 is GREAT! It is a revelation to me. I have been wondering, curious, intrigued why nice, good, or gifted people remain ordinary people (or earn ordinary wage, in a way). This has been a puzzle to me but I am getting insights from what you have prepared. Very enlightening insights - that made me write a lot of notes in my dog eared notebook. The time now is 3:53 am, Friday. November 25, 2001. I am in southern mindanao. I will write more.

May Sixto
Now that I put my car on DRIVE so to say, I need to step on the gas pedal --- do some action. And that 365 times a year or a hundred articles or 24 hours a week things are helpful examples. Yeah, one or ten articles wont make a difference. It is the overwhelming effect that will make an impact. ACTION, action and a c t I o n. I will act Jomar. THANKS FOR THE SECOND LESSON. So simply put. But focus -changing. I wonder what the third lesson will be?

Carl Dexter · Makati
Well compared with other trainings, this will stop you from getting information overload. It makes you want to comeback for more. great strategy. Master Jomar.. you're the best! My heroes are: My Mom, Dr. Jose Rizal, Fidel Ramos, Jim Rohn, Manny Pacquiao, Michael Jordan, The Beatles, BATMAN (yes Jomar you got me there), Confucius, St. Joseph, Anthony Bourdain, Bobby Chinn, Andrew zimmern, Ian Wright, Jamie Oliver, Buddy Valastro (TLC Chefs) , Warren Buffet, Steve jobs and Mr. Jomar Hilario.

Louella Ramos Almarza · Works at Karangalan Industrial and Commercial Corporation
I admire Mother Teresa for her selflessness. Ministering and helping the poorest of the poor. Cory Aquino for her simplicity and bravery. Bro. Bo Sanchez for his spirituality and eagerness to teach us about financial freedom so we can be a blessing to others, and of course the internet marketing guru Jomar Hilario, for sharing his knowledge to an old mom like me, who is dreaming to create a cash machine someday..

Do you want more?  Join us this Dec 14 for the Manila Virtual Assistant Seminar and get your seat at http://filipinova.com. It could just be the best move you've ever made.

Great Comments for the New OMC 2 Free Online Marketing Lesson Series!

Comments from SCRIBD readers about the new Internet Marketing Blunders Lessons
Screen_shot_2011-11-25_at_11

 
yeah, i've been reading a lot about this, i have worked harvesting earnings by people doing affiliate marketing and google adsense, i try to read thru, nothing makes sense, guru's, ebooks, cpa, you follow masters who earn from your clicks, but are not really helping or giving out what is essential... pretty tough... my hubby trying it out and growing old by his chair and losing a family life and s

sadly not getting thru... need very simple yet honest and sincere mentoring... Jomar is making it with more sense realistically...thanks Jomar, will be following you and get by with your mentoring, gonna need you... 

Screen_shot_2011-11-25_at_10

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Comments from SCRIBD readers about the new Internet Marketing Blunders Lessons


It's finally out:
The Biggest Single Mistake people commit when trying to earn online.
Hahaha. Akala mo it's a HYPE statement no?
It's true.
I haven't heard any guru mentioning this "mistake" in their lectures.
I just realized it.
Even I fell into this mistake.
Perhaps, You may have committed it.
But didn't know.
So today's Lesson has the answer
Plus what to do with all your HEROES list.
Plus you'll see actual examples of what to do with your HEROES.
It's here - just click: http://omc2.blogspot.com/2011/11/exposed-biggest-online-earning-mistake.html

The Biggest Mistake You May Have Committed


You're about to find out a most effective and entertaining way to earn money from the internet. 
Here's the first lesson : the Wrong way and the Right way to start earning from the internet.
Nope, you have not heard of this before. I promise - because it's the combination of many things I have come across.

Click here now for the free lesson: http://omc2.blogspot.com/2011/11/lesson-1.html

5 Blunders When Starting To Earn Online



The feedback regarding what you want for OMC 2.0 (my new 12 month mentoring program) was incredible!

1. Lots of you said you wanted to learn the very basics of using the internet so you can earn.
2. Some of you want to learn online selling, becoming popular online.
3. Some of you want to use it to become a Virtual Assistant
4. Some of you want something that is not the same as other online offerings that promise $4,034.43 a day in your bank account - but when you invest in it, you're asked to buy something again and again and again.
5. Some have so many questions they don't know where to start.
6. Some want to know how to judge websites if they're legit or not.
7. Some have already invested in "get money online" schemes but have not earned anything.
8. Some want to hire a virtual assistant to give them a P 100,000 monthly profit.
9. Some of you want to learn all about niche marketing and looking for online buyers.
10. Some of you already have domain names (like something.com) but don't know how to use it to earn money.
11. Some of you don't have a blog, is afraid to blog or think that a blog is not something you want to do.
12. Some of you want advice on creative article writing.
13. One person even said "How much for the online mentoring?" and immediately followed it up with "Ang mahal naman!" :)
14. Some of you said that will OMC 2.0 include a live seminar. That's very interesting. I might do that!
15. Some of you are OFWs who have realized that going abroad is no longer the right decision for your family and sanity and want to change.
Lots of things to consider.
Stay tuned as I start teaching you the "How to start" parts of earning online.

There are two ways to start.
The wrong way.
And the right way.
Most people love the wrong way. So I will be discussing that.

The right way is like having your girl friend insist that you sit through a re-run of Twilight, New Moon and Eclipse before you accompany her to watch the new Breaking Dawn movie.
You may not like it. You may have watched it before.
But it's the right way to go to preserve your relationship.
So even before knowing it, SELECT YOUR PATH.

Will you go through it the wrong way (99% of people do it this way) or the right way (the people you admire do it this way)?

Ways You Can Earn Online

Lots of us are looking for ways to simplify our "to do list". Maybe LazyMeter might help you with it's PLAY, PAUSE and STOP buttons. Give it a shot and let me know if it has helped you.


How to Use Lazy Meter

Your Simplified To-Do List

Do you use blogger with adsense? Here's a warning!

Do not activate Blogger's new Dynamic Views or your adsense earnings will plummet, hit the ground and stop moving.
The dynamic views remove the position of the advertisements from their best positions (you did put it there) and either removes it completely or places it in weird places.

You have been warned.

In tagalog, Bloggers Dynamic Views are pretty but they cause you to lose money.

Posted via email from jomarhilario's posterous

Do you use blogger with adsense? Here's a warning!


This is one thing that most of the poor should know about. Spread the word if you can.
Water, "coke" litro bottle (plastic), bleach (xonrox!), sealant, yero (gi sheet) - and a dark home can be lit in the day time. Correction: a dark home in some non-electricity area.

Create artificial light w/o electricity

To Avail of the Marketing Insider Discount, just go to http://jhilario.com/marketinginsider
if you're one of the first 3, you enjoy 50% discount. 25% if not!

Go there now!

Posted via email from jomarhilario's posterous

Avail of the Marketing Insider Discount


Watch it. Read the words.
Now that's a Christmas Song.

My Favorite Christmas Song - Jomar


Para sa mga OFWs at mga pamilya na iniwan ng mga OFWs...
So we're thinking of doing a special VA Seminar designed for OFWs this December 21,2011
Let us know if you want to attend this or NOT via clicking this link.



Sana Ngayong Pasko by Sarah Geronimo (With Lyrics)

Showbiz article mentions Jomar Hilario in Philstar, just this morning.

http://www.philstar.com/Article.aspx?articleId=745446&publicationSubCategoryId=70

Upon checking, yep, Norma (the writer) is a long time email student since 2009.

Posted via email from jomarhilario's posterous

Showbiz article mentions Jomar Hilario in Philstar


Get it at $2.99 at the Apple Store (app is called blogsy)

Best Blogging Tool for Ipad

I think I have the personality that if you let me, I'll spend all my days creating essays, blog posts, photographs, videos and songs, all the while loving people.

-Jomar Hilario

Posted via email from jomarhilario's posterous

Creativity

Here's a letter I'm sending to my Vas to unlock their creativity and to increase the fun in working.

Learn from it while you can:

Team,

We need to aggressively and creatively promote the Kerygma Conference for Nov 18-20. This means repeatedly showing different hidden aspects of the events. Like there's a free concert in the Manila event, for Cebu and Davao -it looks like the whole thing is a paid event. Now you stress the free concert  - and for Cebu and Davao, direct people to attend the FREE FEASTS first, so it's a win-win.

Another hidden aspect is Maxene Magalona and Ai Ai are both speaking. 

Another is there's a CAR SHOW

Another is there's a FASHION SHOW

Can you mention the car show in a CAR FORUM?  Of course.

Can you mention MAXENE's Appearance in FrancisM's huge Facebook page? Of course!

Look carefully at the posters and you'll see more stuff to promote.

Now to make things even better, here's the philosophy:

1. Use your personality and personal interests when promoting.

2. Have fun imitating what you think is interesting and using that to promote the event.

For example, I like watching mindless but impressive videos from Robert Scoble's Google+ account. I post that in my Facebook and say something related to Kerygma Conference. As simple as that, followed by a CTA or Call or Action, in tagalog "Click here http://allaboutkerygmaconference2011.blogspot.com to get a ticket to the KCON 2011.

For example:

'

This person is blessed with a lot of biking skills. You may not be able to bike like him but you can be blessed too!

Join the Kerygma Conference 2011, the largest Catholic Learning Event of the year - now in Cebu, Davao and 5 Locations in Metro Manila. Click here http://allaboutkerygmaconference2011.blogspot.com to know more.

Another example would be my fascination for Macs. Once upon, Apple invited media to an event, they used their CALENDAR ICON to make people remember the date, now watch as I use the SAME ICON to make people remember that the MANILA KCON is NOV 18-20. You can do the same thing for the DAVAO and CEBU event.

I just changed the calendar setting of my computer and took a screenshot of the changed icon.

But that's me.

I also like reading Geeky things like this $4000 iron man war machine costume in a contest. 

Iron-man-costume-2

So put the two together...

Screen_shot_2011-11-04_at_3

Use your own interests and personality in promoting so you have FUN.

3.  Do this in forums, Facebook and elsewhere.

4,. http://allaboutkerygmaconference2011.blogspot.com is the main site we're promoting, NOT THE OFFICIAL SITE.

5.  Important is to stop thinking "Nobody will be interested in ______(little old you or your likes)" because whatever you think about is TRUE, so think of the results you want to happen instead.

Live that marvelous life and lets help a lot of people get blessed!

Jomar Hilario

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A Message For my Virtual Assistants

What to expect from a Jomar Hilario event:

Here's what you've been missing if you haven't attended any one of my recent seminars:

1. You now get coffee. Granted it's not brewed but it's still what you wanted. Though I still insist that you drink lots of water- I will be using new pretty water bottles to tease you to drink more (water).

2. You now get candies, too.

3. You get to use colored pens!

4. You'll get a directed class picture taking after lunch.

5. You actually get new friends -because…all my event participants get to directly talk in a private -"We'll take care of you" facebook group for emotional, technical and functional support years after they attended the event.

So not just a seminar, but you'll get a built in support group to help you in your efforts to earn from home and do the assigment!

6. Every VA seminar is different. Technology changes quickly even if only 1 month separates the seminars, the contents are always improved.

7. New pre-event activity. Come early to enjoy this. Early means: 820am. What is it about? It's a surprise!

8. We have a sharer: a VA, complete with presentation!

9. Your facilitators are mostly Virtual Assistants/Entrepreneurs so you can ask them deep questions during the break about their lives. Walking, breathing evidence!

10. Yes and you think I spoiled everything about the event, right? Nope. Meron pa, kaya nga surprise eh.

11. Our goal is to give you more than a world class event in many many aspects, including the aspects you didn't expect us to touch on above and over what you expect.

12. We hold our events in a beautiful place -- the place where I live! How many seminar speakers are so genuine that you actually can see where they live - in person and not in photos?

And if that were not enough….

Oh, three more participants of the Virtual Assistant Seminar are now working at home. And to think I just started teaching this stuff April 2010!

Most of the time if you attend a seminar, you forget the whole thing after a few weeks, in the VA Seminar, your life COMPLETELY changes.

Here's the proof:
http://www.jomarhilario.com/2011/11/jeff-and-nerissa-are-now-working-online.html
http://www.jomarhilario.com/2011/11/pinky-now-works-from-home.html

CDO and mindanao people, the Early Bird discount has been extended, act now, please see P.S.below. It's great news.

P.S. Manila: Don't bother attending tomorrow's final for the year VA Seminar in beautiful Rosewood Pointe, just download the seminar if you've waited this long you might as well get it ASAP --> http://jhilario.com/downloadva

PS. Mindanao people and Cebu, I've extended the Early Bird Discount till Monday only November 7,2011 so get in at the lowest rate na! http://filipinova.com and http://deepinternetsecrets.com.

P.S. Mindanao : Attend both events and you'll get bonus GIFTS -plural - from me, personally. Not chocolate gifts but useful things like a CD with lots of resources for VA life, among other things….

Posted via email from jomarhilario's posterous

What you can expect from my events....



So what does a Catholic Rock band sound like?Press play to listen.And oh, you might want to wear headphones on loud or you might not enjoy the full effect.Even better, warn everyone you'll be playing something loud and God fearing, LOL.
Stavesacre doesn't admit that the God they talk about in their songs come from a Catholic background but I do know about their faith. They're rare. Most catholic rock bands talk about the catholic faith- hence you don't know about them.
KEEP WAITING - STAVESACRE
I was far away from here, felt like a million milesUnder unfamiliar skies, in more than one way far from dreams I'd dreamedI'd seen the blinding light, there was hope but was there timeSlow trigger starting line, and each day of waiting seemed eternity
You never left my sideYou never left my mind
So they will open up their mouths, but really who are theyAnd soon enough they'll fade away, only blind but soon they'll have to seeFear like a cancer spreads, how many more will drop their eyesLift their hands and wait to die, and how much time to spend to see who standsBut I think I know the way, (John 14:6) I got a promise on the mind, and I'll be looking for what's mine
Sovereign stillness whispers trust in me (1 Kings 19:11-13)
In just a little whileThey'll wish that they were silent
Keep waiting, I'll be right on timeKeep waiting, I'll be right on time
In just a little whileThey'll wish that they were silent
And when they try to take your eyes off of me, rememberAnd when they try to take your eyes off of me, remember me
Keep Waiting, I'll be right on timeKeep Waiting, I'll be right on time
In just a little while, they'll wish that they were silent

Here's a live version:


So what does a Catholic Rock band sound like?

Just read a fearful work by a fearful participant of the recently concluded Creattitudes : Creative Writing Workshop.

http://behrouziam.blogspot.com/2011/11/i-chose-to-be-bad.html

You might be surprised, or not.

Posted via email from jomarhilario's posterous

Creative Writing Workshop --result!

This earn at home stuff really works. Here's two people who's not famous, I haven't mentioned before but both attended my How to Work From Home as a Virtual Assistant Seminar.

Jeff_work_from_home_philippine

Nerissa, even created a full blog post about her experience. Including the FEARS and NEGOTIATIONS!

Read her blog at :

Yes, a wordpress blog. Just like I taught in the VA SEMINAR.

Plus here's another one, Tope who's been working a while as a Virtual Assistant has shared his set of photos so you see his life

Let me make things clearer for you:
1. These guys are not selling.
2. They do not have quotas to fulfill before they can earn online.
3. There's no balancing of left and right downlines.
4. They're actually working like a telecommuter, only they don't report to work physically.
5. Every month they earn in different currencies from each other.
6. They aren't top school graduates, actually it's not important where you graduate or if you graduated in elementary at all. 
7. They just followed what I taught them and look at them now.

VA Seminar is this Saturday Nov 5, 2011 in Manila --> There's still space, join us via http://filipinova.com

Cagayan De Oro and Mindanao people - plan to be there on Jan 14-15,2012.  I'm coming over. If you don't make "paramdam" - I'll completely stop na the provincial trips, sige kayo.

All details at http://Filipinova.com - including the DOWNLOADABLE seminar for all you non-Manila types.

San ka pa?

Posted via email from jomarhilario's posterous

Jeff and Nerissa are now working online from their homes.



























Do you use Yahoo mail? You should consider opening a Gmail account as your main account.
Then inside Gmail:

1. Activate SETTINGS --> Keyboard Shortcuts. Study and memorize and use. You'll look like a WHIZ on the keyboard if you use this - plus you'll get more time back for more impt things.

2. Go to Boomerang for Gmail (google it). Install it. Now you can send email reminders even if you're not using the computer. Use RESPONSIBLY! Don't use it to deceive people or people WILL deceive you too. :)

3. Google for RAPPORTIVE for GMAIL. Install it. Now if the person you're emailing is online in any social network, you'll know. Plus you can put NOTEs about the person in GMAIL for the next time you talk.

Powerful stuff



Why Should You Make Gmail Your Choice?

So did you love the four day weekend spent at home?

Well, it can happen to you EVERYDAY, if you're earning from your home as a Virtual Assistant.

Attend the last of the year Virtual Assistant Seminar on November 5, this Saturday.

Go to http://filipinova.com

Sabi nila konti lang ang work from home.

Sabi nila MLM at PTC lang ang work from home.

They're so wrong!

You don't have to sell any product to work from home.

Not even soft selling.

Become a VA and enjoy all the perks of work from home - without the selling.

Photo Credit

How Was Your 4-Day Weekend?

Pinky_peregrin

Pinky now works from home!  Virtual Assistant Seminar participant is now working from home.  Who says work from home is hard to do or impossible or takes so long to accomplish?

It's so easy, just attend the VA Seminar to get everything you need. Including the inspiration, courage and challenge.

Go to  http://filipinova.com

Today's the last day for the Early Bird Discount for Cagayan De Oro VA Seminar on Jan 14,2012, get in while it's discounted: http://filipinova.com

Here's some more success stories:

Posted via email from jomarhilario's posterous

Pinky now works from home!

Hi Sir Jomar! I saw the article. Finally, nakita ka ng parents ko
(mahirap nga kasi sa webinar). Nabasa ng tatay ko pero sabi n'ya hindi
n'ya maintindihan. I explained it to him, with an ending note "malapit
na akong maging full time VA!"

Actually, nagtataka s'ya kung bakit hindi holiday ngayon. Ang sabi ko
sa kanya kapag naging full time VA ako, every day ay holiday. Mukhang
na-gets na n'ya 'yung article saka 'yung explanation ko kasi ngumiti
na lang s'ya. :)

Ann

Posted via email from jomarhilario's posterous

When my father read the Inquirer Newspaper Half Page Article...

Long Magic Trick using 3 Iphones (TED)



Things to think about:
1. You come into a movie expecting and hoping to be HAPPILY deceived.
2. Art creates emotions in you that wasn't there before.
3. Magic and technology are more mixed up than we thought.
4. How did he do it? (Spoil it down there)


Long Magic Trick using 3 Iphones (TED)


A Sister’s Eulogy for Steve Jobs


I grew up as an only child, with a single mother. Because we were poor and because I knew my father had emigrated from Syria, I imagined he looked like Omar Sharif. I hoped he would be rich and kind and would come into our lives (and our not yet furnished apartment) and help us. Later, after I’d met my father, I tried to believe he’d changed his number and left no forwarding address because he was an idealistic revolutionary, plotting a new world for the Arab people.
Even as a feminist, my whole life I’d been waiting for a man to love, who could love me. For decades, I’d thought that man would be my father. When I was 25, I met that man and he was my brother.
By then, I lived in New York, where I was trying to write my first novel. I had a job at a small magazine in an office the size of a closet, with three other aspiring writers. When one day a lawyer called me — me, the middle-class girl from California who hassled the boss to buy us health insurance — and said his client was rich and famous and was my long-lost brother, the young editors went wild. This was 1985 and we worked at a cutting-edge literary magazine, but I’d fallen into the plot of a Dickens novel and really, we all loved those best. The lawyer refused to tell me my brother’s name and my colleagues started a betting pool. The leading candidate: John Travolta. I secretly hoped for a literary descendant of Henry James — someone more talented than I, someone brilliant without even trying.
When I met Steve, he was a guy my age in jeans, Arab- or Jewish-looking and handsomer than Omar Sharif.
We took a long walk — something, it happened, that we both liked to do. I don’t remember much of what we said that first day, only that he felt like someone I’d pick to be a friend. He explained that he worked in computers.
I didn’t know much about computers. I still worked on a manual Olivetti typewriter.
I told Steve I’d recently considered my first purchase of a computer: something called the Cromemco.
Steve told me it was a good thing I’d waited. He said he was making something that was going to be insanely beautiful.
I want to tell you a few things I learned from Steve, during three distinct periods, over the 27 years I knew him. They’re not periods of years, but of states of being. His full life. His illness. His dying.
Steve worked at what he loved. He worked really hard. Every day.
That’s incredibly simple, but true.
He was the opposite of absent-minded.
He was never embarrassed about working hard, even if the results were failures. If someone as smart as Steve wasn’t ashamed to admit trying, maybe I didn’t have to be.
When he got kicked out of Apple, things were painful. He told me about a dinner at which 500 Silicon Valley leaders met the then-sitting president. Steve hadn’t been invited.
He was hurt but he still went to work at Next. Every single day.
Novelty was not Steve’s highest value. Beauty was.
For an innovator, Steve was remarkably loyal. If he loved a shirt, he’d order 10 or 100 of them. In the Palo Alto house, there are probably enough black cotton turtlenecks for everyone in this church.
He didn’t favor trends or gimmicks. He liked people his own age.
His philosophy of aesthetics reminds me of a quote that went something like this: “Fashion is what seems beautiful now but looks ugly later; art can be ugly at first but it becomes beautiful later.”
Steve always aspired to make beautiful later.
He was willing to be misunderstood.
Uninvited to the ball, he drove the third or fourth iteration of his same black sports car to Next, where he and his team were quietly inventing the platform on which Tim Berners-Lee would write the program for the World Wide Web.
Steve was like a girl in the amount of time he spent talking about love. Love was his supreme virtue, his god of gods. He tracked and worried about the romantic lives of the people working with him.
Whenever he saw a man he thought a woman might find dashing, he called out, “Hey are you single? Do you wanna come to dinner with my sister?”
I remember when he phoned the day he met Laurene. “There’s this beautiful woman and she’s really smart and she has this dog and I’m going to marry her.”
When Reed was born, he began gushing and never stopped. He was a physical dad, with each of his children. He fretted over Lisa’s boyfriends and Erin’s travel and skirt lengths and Eve’s safety around the horses she adored.
None of us who attended Reed’s graduation party will ever forget the scene of Reed and Steve slow dancing.
His abiding love for Laurene sustained him. He believed that love happened all the time, everywhere. In that most important way, Steve was never ironic, never cynical, never pessimistic. I try to learn from that, still.
Steve had been successful at a young age, and he felt that had isolated him. Most of the choices he made from the time I knew him were designed to dissolve the walls around him. A middle-class boy from Los Altos, he fell in love with a middle-class girl from New Jersey. It was important to both of them to raise Lisa, Reed, Erin and Eve as grounded, normal children. Their house didn’t intimidate with art or polish; in fact, for many of the first years I knew Steve and Lo together, dinner was served on the grass, and sometimes consisted of just one vegetable. Lots of that one vegetable. But one. Broccoli. In season. Simply prepared. With just the right, recently snipped, herb.
Even as a young millionaire, Steve always picked me up at the airport. He’d be standing there in his jeans.
When a family member called him at work, his secretary Linetta answered, “Your dad’s in a meeting. Would you like me to interrupt him?”
When Reed insisted on dressing up as a witch every Halloween, Steve, Laurene, Erin and Eve all went wiccan.
They once embarked on a kitchen remodel; it took years. They cooked on a hotplate in the garage. The Pixar building, under construction during the same period, finished in half the time. And that was it for the Palo Alto house. The bathrooms stayed old. But — and this was a crucial distinction — it had been a great house to start with; Steve saw to that.
This is not to say that he didn’t enjoy his success: he enjoyed his success a lot, just minus a few zeros. He told me how much he loved going to the Palo Alto bike store and gleefully realizing he could afford to buy the best bike there.
And he did.
Steve was humble. Steve liked to keep learning.
Once, he told me if he’d grown up differently, he might have become a mathematician. He spoke reverently about colleges and loved walking around the Stanford campus. In the last year of his life, he studied a book of paintings by Mark Rothko, an artist he hadn’t known about before, thinking of what could inspire people on the walls of a future Apple campus.
Steve cultivated whimsy. What other C.E.O. knows the history of English and Chinese tea roses and has a favorite David Austin rose?
He had surprises tucked in all his pockets. I’ll venture that Laurene will discover treats — songs he loved, a poem he cut out and put in a drawer — even after 20 years of an exceptionally close marriage. I spoke to him every other day or so, but when I opened The New York Times and saw a feature on the company’s patents, I was still surprised and delighted to see a sketch for a perfect staircase.
With his four children, with his wife, with all of us, Steve had a lot of fun.
He treasured happiness.
Then, Steve became ill and we watched his life compress into a smaller circle. Once, he’d loved walking through Paris. He’d discovered a small handmade soba shop in Kyoto. He downhill skied gracefully. He cross-country skied clumsily. No more.
Eventually, even ordinary pleasures, like a good peach, no longer appealed to him.
Yet, what amazed me, and what I learned from his illness, was how much was still left after so much had been taken away.
I remember my brother learning to walk again, with a chair. After his liver transplant, once a day he would get up on legs that seemed too thin to bear him, arms pitched to the chair back. He’d push that chair down the Memphis hospital corridor towards the nursing station and then he’d sit down on the chair, rest, turn around and walk back again. He counted his steps and, each day, pressed a little farther.
Laurene got down on her knees and looked into his eyes.
“You can do this, Steve,” she said. His eyes widened. His lips pressed into each other.
He tried. He always, always tried, and always with love at the core of that effort. He was an intensely emotional man.
I realized during that terrifying time that Steve was not enduring the pain for himself. He set destinations: his son Reed’s graduation from high school, his daughter Erin’s trip to Kyoto, the launching of a boat he was building on which he planned to take his family around the world and where he hoped he and Laurene would someday retire.
Even ill, his taste, his discrimination and his judgment held. He went through 67 nurses before finding kindred spirits and then he completely trusted the three who stayed with him to the end. Tracy. Arturo. Elham.
One time when Steve had contracted a tenacious pneumonia his doctor forbid everything — even ice. We were in a standard I.C.U. unit. Steve, who generally disliked cutting in line or dropping his own name, confessed that this once, he’d like to be treated a little specially.
I told him: Steve, this is special treatment.
He leaned over to me, and said: “I want it to be a little more special.”
Intubated, when he couldn’t talk, he asked for a notepad. He sketched devices to hold an iPad in a hospital bed. He designed new fluid monitors and x-ray equipment. He redrew that not-quite-special-enough hospital unit. And every time his wife walked into the room, I watched his smile remake itself on his face.
For the really big, big things, you have to trust me, he wrote on his sketchpad. He looked up. You have to.
By that, he meant that we should disobey the doctors and give him a piece of ice.
None of us knows for certain how long we’ll be here. On Steve’s better days, even in the last year, he embarked upon projects and elicited promises from his friends at Apple to finish them. Some boat builders in the Netherlands have a gorgeous stainless steel hull ready to be covered with the finishing wood. His three daughters remain unmarried, his two youngest still girls, and he’d wanted to walk them down the aisle as he’d walked me the day of my wedding.
We all — in the end — die in medias res. In the middle of a story. Of many stories.
I suppose it’s not quite accurate to call the death of someone who lived with cancer for years unexpected, but Steve’s death was unexpected for us.
What I learned from my brother’s death was that character is essential: What he was, was how he died.
Tuesday morning, he called me to ask me to hurry up to Palo Alto. His tone was affectionate, dear, loving, but like someone whose luggage was already strapped onto the vehicle, who was already on the beginning of his journey, even as he was sorry, truly deeply sorry, to be leaving us.
He started his farewell and I stopped him. I said, “Wait. I’m coming. I’m in a taxi to the airport. I’ll be there.”
“I’m telling you now because I’m afraid you won’t make it on time, honey.”
When I arrived, he and his Laurene were joking together like partners who’d lived and worked together every day of their lives. He looked into his children’s eyes as if he couldn’t unlock his gaze.
Until about 2 in the afternoon, his wife could rouse him, to talk to his friends from Apple.
Then, after awhile, it was clear that he would no longer wake to us.
His breathing changed. It became severe, deliberate, purposeful. I could feel him counting his steps again, pushing farther than before.
This is what I learned: he was working at this, too. Death didn’t happen to Steve, he achieved it.
He told me, when he was saying goodbye and telling me he was sorry, so sorry we wouldn’t be able to be old together as we’d always planned, that he was going to a better place.
Dr. Fischer gave him a 50/50 chance of making it through the night.
He made it through the night, Laurene next to him on the bed sometimes jerked up when there was a longer pause between his breaths. She and I looked at each other, then he would heave a deep breath and begin again.
This had to be done. Even now, he had a stern, still handsome profile, the profile of an absolutist, a romantic. His breath indicated an arduous journey, some steep path, altitude.
He seemed to be climbing.
But with that will, that work ethic, that strength, there was also sweet Steve’s capacity for wonderment, the artist’s belief in the ideal, the still more beautiful later.
Steve’s final words, hours earlier, were monosyllables, repeated three times.
Before embarking, he’d looked at his sister Patty, then for a long time at his children, then at his life’s partner, Laurene, and then over their shoulders past them.
Steve’s final words were:
OH WOW. OH WOW. OH WOW.
Mona Simpson is a novelist and a professor of English at the University of California, Los Angeles. She delivered this eulogy for her brother, Steve Jobs, on Oct. 16 at his memorial service at the Memorial Church of Stanford University.
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Note: Study the adjectives of this piece, study the message, study the energy. What does it make you feel?

A Sister’s Eulogy for Steve Jobs

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