Jomar's Bag: "Made to Stick"

I’ve been reading “Made to Stick” while waiting in elevators, standing in the MRT (train), and of course all over the house. It’s covered with a bright orange jacket with an embossed duct tape. Yes, everybody notices it.

What is it about?
kidney thieves in airports
aids needles
mugs in toilets
and
store employees wrapping a product purchased elsewhere

Basically, -how some ideas are remembered by people – no matter how preposterously hoaxy*they are & how to do that with whatever it is you’re trying to convey or sell.
It’s “How to be remembered”.

It’s a psych/marketing book.
And you can check out their blog to know more:
http://www.madetostick.com/blog/

Note:
Jomar’s Bag is a section of this website that reveals to you what I carry around in my bag. Being from the University of the Philippines (since elementary), my bag is always BIG & FULL or SMALL but FULL.
hoaxy*-Yes, I think I coined this word.