Case in point: I’ve worked closely with a well known software firm that spends millions on marketing programs that do a very good job of convincing consumers to buy their products. Once those products are in the hands of customers, however, that marketing spend ends. But the conversation has just begun – the customer not only installs the software, he or she then interacts with the product again and again, often multiple times a day. And sometimes the customer sees an error message.
And while the software company doesn’t see it that way, that error message is marketing. Unfortunately, that message is written by a programmer, and it fails to do anything but irritate the customer.
So my American Express Programmer friends, are you listening to what people in the company are saying?Read MORE it here via JohnBatelle's Searchblog
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